You Can Put Lipstick On a Pig and It’s Still a Pig

Well-known brands like Apple, Coca-Cola and Target can be easily identified without even showing their logo. You can taste a Coca-Cola blindfolded and know it’s Coca-Cola. In the same way you can walk into an Apple or Target store without any of their logos anywhere to be seen and know you’re in...

BEWARE OF VAPORWARE: Marketing Hype and Roadside Companies

Vaporware is a company or product that has been advertised but hasn’t started operation or products are not yet available. Also, the company’s products or services are lacking what is advertised.  Companies, products or services may only be a concept or still being developed. Vaporware products and services are often announced...

Call Center Redundancy Is Critical In Today’s Ever-Changing Environment

If you’re a large administration or insurance company that has worked hard to maintain a reputation of quality customer service, call center redundancy is a must. A roadside assistance call is the closest thing to a 911 call when your customer is broken down on the side of the road....